Turning website visitors into prospects is the first step toward establishing a relationship between your organisation and a prospective customer or client. And when it relates to websites, a landing page serves as the gateway. Landing pages are vital aspects of the customer lifecycle.
Regardless of the digital marketing effort, your target group is unlikely to convert on their own. Creating high-quality landing pages increases the likelihood that visitors will convert into paying clients in the future.
Additionally, including videos on your landing pages can enhance your conversion rates, expand your reach, and provide new possibilities. Further, with the availability of an online video editor, marketers won’t need to spend a fortune on creating a short, quick, and detailed video.
Are you ready to learn more about the value of landing pages and the advantages of using video on them? Continue reading!
Understanding a landing page
A landing page is a self-contained web page developed for the sole purpose of advertising or marketing. It is a page that prospective consumers may “land” on after following a link in an email or an advertisement from Google, Twitter, YouTube, Facebook, Instagram, or another comparable digital venue.
When visitors arrive on your landing page, they are encouraged to do a certain action, such as completing a purchase or subscribing to an email list. If visitors do the required step, the landing page successfully converts them.
For instance, include a lead capture form for collecting personal details like name, email addresses, and contact information in return for a free ebook or document, a free trial, or a promotional voucher.
Further, you can also have clickable landing pages with call-to-action (CTA) buttons such as “Buy Now” or “Book a Call” that send users to a site where they may do the intended action. It is utilised by e-commerce companies and other companies that are more concerned with making a transaction than gathering user information.
Similarly, there are many such landing pages you can create and incorporate videos on the pages. Further, you can edit your brand’s video instantly with any good online video editor and integrate that video on the landing page.
Why include videos on your landing pages?
By incorporating videos on landing pages, companies can increase user engagement vis-a-vis what they can do using plain text and static graphics.
Several landing page videos include the following:
- Explainer videos demonstrate how a complicated or unfamiliar product addresses the viewer’s issue.
- Promo videos complement the lead generating form on your landing page by giving visitors a preview of what they’ll get if they complete the form.
- Demonstration videos illustrate how a thing operates and establishes its worth.
- Testimonial videos reinforce your offer’s legitimacy by giving social evidence.
Also, the best part is that you can integrate any engaging video related to your brand, thanks to the online video editors.
Benefits of including videos on landing pages
1. Videos assist your viewers in absorbing information more effectively
Your objective when creating landing pages is to compel your viewers to take action. As a result, you’ll want to offer them accurate information. It might be challenging to include all of this essential information on a single landing page.
You risk losing your leads’ interest in the content if you use excessive text. They don’t want to be intimidated by your landing pages, which is where videos come in handy. Rather than overloading your readers with big blocks of text, engage them with videos.
Videos enable you to convey more information faster. Using videos on your landing pages can engage your audience and educate them about your product. Videos are ideal if your product is complicated.
While it is important to have textual information on your website to help it perform better on Google, adding videos may make your content simpler to absorb for your audience.
2. Video content boosts engagement
When creating landing pages, you would like to engage visitors and educate them regarding your product before they convert. Videos are an excellent method for retaining your audience’s interest in your website since they include audio and visual aspects.
Further, audiences will prefer watching videos to consuming a page full of text since a video is a more efficient method of delivering information. Additionally, if you include a video on your landing page, visitors are more likely to retain the content. Further, you can instantly make your video more entertaining and attention-worthy with an online video editor.
After seeing a snippet on your landing page, your viewers will be more curious to learn about your items. You can retain your leads on your website for an extended period by including a video. Visitors will watch videos until the end. Hence, they will get more information about your product.
3. Videos help establish brand recognition
Your firm largely relies on brand recognition. When consumers discover your logo or an item, you want them to identify your brand immediately. It may be the deciding factor in assisting you in earning further conversions down the road.
When you construct your brand using blocks of text, it’s tough for your brand’s personality to pop through. You cannot readily communicate the image of your brand. Nevertheless, it is much simpler to market your business’s brand uniquely and in a customized form using a video.
A video is particularly useful since it enables you to convey an appropriate message regarding your brand via visual and audible aspects.
Further, it is an excellent method of assisting consumers in remembering your brand. Your viewers will remember what occurs in a clip beyond what they understand in a text.
By watching videos, customers will get more familiar with your brand and develop greater confidence in your organization. Using an online video editor, you can create a testimonial video by integrating numerous videos of your existing customers and improving your brand credibility.
4. Boost conversion
Including videos on landing pages enhances conversion rates significantly. Further, video landing pages enhance your service or product to seem more credible and interesting, which increases the likelihood that visitors will actively engage and convert. Videos enable you to engage with customers more efficiently and convey information about your offers. They elicit an emotional response.
5. Helps to increase the reach of your landing page
Marketers also claim a significant boost in their website traffic by adding video on their landing pages. Additionally, you may increase your video’s exposure by optimizing it for search engines. If you include social sharing buttons, users may promote your video with their networks, expanding its reach.
Videos have a significant influence on the performance of your landing pages. By including videos on your landing page, you will get multiple advantages, including higher engagement, brand recognition, and lead generation. So have you integrated videos into your landing pages yet?